Welcome Series Refresh
February 2021
This past winter I was tasked with redesigning our welcome series email campaign. The update included refreshing emails the client receives when she signs up for email from LOFT, the emails she receives when she makes a purchase from the brand, and emails that she receives when she has not shopped with the brand for a while.
I collaborated with the email marketing team, merchandising team, and the directors of the creative team on this project.
Keeping in mind that this will refresh with images only each month, we designed the emails to be easily sliced and delivered in the Bluecore email marketing system.
Below is a sampling of the emails created for the project and the branding elements we used.
