Paid Media Templates
Winter 2020 - Spring 2021
During the winter of 2020, I identified that we would not be able to increase our conversion rates and success of our paid media without adequate tracking and then replication of our strongest ads. This lead to a multi-month exploration with the paid media team at LOFT and then eventually collaboration with our agency partner, Ovative, to understand how we could use data to improve our paid media performance.
Below is a sampling of the templatized media we selected to keep on file for the team. This was done through a shared dropbox for our team that included all the applicable art files to create each media asset.
