Lou & Grey Branding Page

 

March 2021

After the freestanding version of Lou & Grey was shifted to live inside the LOFT brand, the marketing team wanted to build a place that the LOFT customer could learn more about the brand if she was not already familiar with the brand. During the pandemic, lounge clothes have been a high priority for the LOFT brand, and Lou & Grey was pivotal in driving sales.

For this project, I worked with our in-house the UX team to collaborate on a template that was built in the InVision system and then I translated the desktop and mobile versions to photoshop. After working with our editorial team and creative directors I passed the versions to our outside web developer who coded the site with live text based on our designs.

You can see the live, dynamic version here.

LOFTforLNG_SiteMockUp.jpg
LOFTforLNG_SiteMockUp_Mobile.jpg